When Tron Jordheim and others at StorageMart started the company’s latest marketing campaign, they looked to their existing customers for inspiration. The company’s latest campaign slogan, “Save it, Store it, Share it,” came “more an observation of the way people use us already,” said Jordheim, the director of marketing for the self-storage corporation, which operates…
Leading Multiple Brand, Professional Coaching Franchisor Targets Eight United Kingdom Territories for Franchise Expansion LONDON, England – FranchisEsource Brands International (FSBI) announced today that it is has initiated a strategic global expansion program to significantly increase its international presence. The 300-plus unit multi-brand franchisor, specialising in professional coaching under widely recognised brand names The Entrepreneur’s…
This is a guest article by Andy Mutt As more people lose jobs in this economy, more people are considering becoming franchise owners, today. But in order to increase sales, franchisees will need to start thinking out-of-the box and working closely with their franchisors to increase sales. Here are some activities you should consider to…
Despite our lackluster economic situation, we should never blame the recession for our franchise failure. In franchising, we have witnessed some established franchises made it, while some others don’t – both franchisees and franchisors share their own mistakes; in franchising, “it takes two to tango” couldn’t be more relevant. Here are some reasons why established…
An Invitation No Franchisor Should Refuse: The Entrepreneur’s Source Hosts Exclusive Franchisor Discovery and Networking Event in Fort Lauderdale, Fla. North America’s Leading Career and Franchise Business Coaching Company Invites Franchisors to Get Glimpse at Proven Growth Programs Southbury, Conn. – The sheer pace of professionals making the move to entrepreneurship is extraordinary. Millions are…
When you are pitched by a franchise company that franchises can’t fail, just stay away from that franchise: Franchises – just like any other businesses – can fail. What to do next if your franchise is failing? I was pitched that franchises has a better sustainability due to their inherited ability to succeed. I was…
