Refranchising has always been a hot trend of the decade in franchising. The all-important question: Is refranchising beneficial franchisors, franchisees, or both? Refranchising is basically about selling the franchisors’ own units to franchisees. So, yes, franchisees are buying established franchise business with well-run operation and positive cash flow. To me, refranchising is a blessing –…
Social media can help new franchisors to create the buzz necessary for the launch of their franchising concepts… and for attracting franchisee candidates. I have just written an article on my other business blog, Noobpreneur.com, about social media ROI. To my surprise, 5 minutes after I posted the article, I received 2 comments. Both of…
Buying a franchise is not buying an established business. The fact is this: buying a franchise is ‘renting’ a proven system and established brand image – You can never, ever own the system and brand name (unless you own the franchise company.) Apart from the system and branding, the new franchise unit itself is, in…
