I like browsing for small business-related news, partly because I have interest in the topic, and partly because I run and manage two small business-related blogs – Noobpreneur.com and FranchiseNote.com. While browsing for franchising news, two articles have caught my attention – The Boston Globe‘s and The Tennessean‘s. Actually, those two articles have caught my…
Franchises are getting along well with social media. Although I cannot present you with analytical data and stats, I can see that franchises are taking benefit from the social media, in term of brand awareness and franchise information (including promos, events, polls, etc.) Eventually, all of those will be translated into more customers and revenue.…
Visiting franchise expos, I generally pitched with the following, “We have expanded well from X to Y franchise units in 3 years into franchising.” While expansion, for me, is one of the key indicators of the franchises’ potential, it is often misleading franchisee candidates into thinking that rapid expansion means strong franchise company with great…
Franchising is more appealing to entrepreneurs than ever – Many thanks to the recession. People are ‘forced’ to take entrepreneurship route due to downsizing and troubled personal finance. As people need a hand in guiding them in the new frontier, franchising comes to the rescue, offering proven system, strong brand name and support/help along the…
Do you tweet? I suppose you should. No matter how many people are giving bad reputation to Twitter, we have to admit that it is the fastest growing of all social media and one of the most popular ones in the world. The idea that Twitter invent – Typing something in 140 characters or less…
Will branding by a franchise company help an independent business reach new heights? Could be, provided you partner with the right franchise company. What is this all about? Basically, the idea is for your existing business to be transformed with franchising concepts – Management restructuring, business process and system refining, and re-branding. Your business premise…
